Where to Bid Next: Competition Density, Odds, and Opportunity Zones

Where to bid next: stop picking fights on habit

Every contractor has a set of “usual” markets:

• the same agencies
• the same counties
• the same scopes

Sometimes that is discipline.

Sometimes it is just inertia.

If you want to grow profitably, you need a better answer to:

Where should we bid next?

This guide is a practical way to think about it using three inputs:

• competition density (how crowded)
• your fit (scope and production)
• recent results (who wins and how tight it is)

[Image: Hero – competitive landscape / leaderboard (IMG-05).]

Step 1: start with competition density (it changes the whole game)

A bid with 3 bidders is a different opportunity than a bid with 18 bidders.

Competition density affects:

• win odds (obvious)
• pricing pressure (less obvious)
• how much estimator time you should invest

If you do not know bidder-count norms by agency and scope, you are bidding blind.

Read next:

• /resources/contractors/market-competitor-intelligence/two-bidders-vs-twenty/

Step 2: look for “healthy pockets” (not just low competition)

Low competition alone can be a trap.

Some markets are quiet because:

• the volume is low
• the specs are painful
• the risk is high
• pay terms are bad

A healthier target is a pocket where:

• volume is steady
• competition is mid (not insane)
• the work matches your strengths
• the spreads are not purely a race to the bottom

Step 3: identify the usual winners (and why they win)

Before you decide to chase, know who you are up against.

In many public markets, the same names show up and win repeatedly.

Ask:

• Who wins this category?
• Do they have a structural advantage (plants, pits, trucking, specialty crews)?
• Are they currently hungry (backlog gaps)?

You do not need gossip. You need visibility.

Step 4: pick a lane for expansion

Expansion works best when it is narrow.

Examples:

• expand geography but keep scope constant (same type of work, new county)
• expand scope but keep geography constant (new category, same market)
• avoid doing both at once

If you expand scope and geography together, you will miss norms and donate margin.

Read next:

• /resources/contractors/market-competitor-intelligence/bid-in-a-new-geography/

Step 5: build a simple pursuit scorecard

Score each target market or bid on:

1. Bidder density (low/mid/high)
2. Volume of work (steady vs sporadic)
3. Strategic fit (scope and production)
4. Competitive reality (who wins)
5. Margin behavior (tight vs wild spreads)

Then commit:

• chase fewer bids with higher odds
• stop wasting estimator time on low-odds fights

Where PinPoint helps

Market Insights (Competitor Insights) is built for “where to bid” decisions:

• competitive landscape (crowded vs thin)
• leaderboard (aggressiveness, win rate, precision)
• competitor profiles (patterns and tendencies)

See:

• /estimating-support-software/competitor-insights

And pair it with Job Matching to cut through the noise:

• /estimating-support-software/product-overview