OUR MISSION:
BRING PUBLIC WORKS CONSTRUCTION INTO THE AGE OF DATA SCIENCE

Public works construction builds the roads, bridges, and infrastructure our communities rely on—but the process of estimating and bidding those projects has been stuck in the past. Too often, it depends on gut instinct, disconnected spreadsheets, or outdated tools—leaving both contractors and municipalities exposed to costly uncertainty.

We saw a better way.

PinPoint was built to bring clarity, confidence, and modern data science to the pre-construction process. Our team blends deep analytics expertise with decades of public works experience, backed by over a century of construction insight from The Heritage Group.

We’re not here to replace human judgment—we’re here to power it with better data.

Jim Carr in the field

MESSAGE FROM THE CEO

OUR LEADERSHIP

Leader 1
Jim Carr, Co-Founder & CEO

Jim has over 25 years of experience helping organizations turn data into measurable business results. As co-founder of Unifi Software—acquired by Dell—he enabled hundreds of global enterprises to unlock the value of their data through smarter discovery, governance, and automation.

A pioneer in AI and machine learning, Jim applied these technologies in complex sectors like healthcare and financial services long before they became mainstream. His career reflects a deep commitment to using data to reduce friction, improve transparency, and drive smarter decisions.

Leader 2
Mark Zurada, Co-Founder & COO

Mark is a multidisciplinary entrepreneur, engineer, attorney, and strategist with global experience across product development, innovation, and disruptive technologies. He brings a rare blend of technical expertise, legal insight, and design thinking to building transformative businesses.

Mark pairs entrepreneurial drive with a track record of delivering high-impact technology solutions. His leadership spans from setting strategic vision to executing with precision to create scalable, user-centered products.

Leader 3
Jeff Ciarcia, Co-Founder

Jeff brings over 25 years of hands-on experience in public works and heavy civil construction as President of Earthworks. He has deep expertise across the full project lifecycle—from bidding and budgeting to project management and delivery.

Driven by a passion for modernizing how business gets done, Jeff partnered with Jim and the team to help launch PinPoint Analytics, bringing a builder’s perspective to data-driven innovation in public infrastructure.

BACKED BY LEADING PROP TECH VC’S

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